Blog

Black Friday Insights and the Future of E-commerce for Healthcare and OTC Categories

I’m constantly observing the trends shaping e-commerce, particularly during pivotal moments like Black Friday. This year's Black Friday shopping event once again showcased Amazon's dominance in the retail landscape, with record-breaking sales and innovative strategies that set the tone for the industry.

Amazon’s New Policy on “Smell-Alike” Fragrances: Ensuring Consumer Safety and Brand Integrity

Amazon continues its ongoing efforts to create the safest and most reliable shopping experience for customers across the globe.

Amazon’s Unstoppable Healthcare Expansion: What’s Next for the Retail Giant?

Amazon has continued its aggressive push into healthcare, further establishing itself as a key player in the industry.

Now you see me: The key to non-stop healthy sales on Amazon

The article discusses the importance of protecting existing traffic on Amazon to maintain sales. It identifies the two main reasons traffic leaks away, losing the featured offer and lack of browse/search nodes, and suggests two ways to prevent this: staying on top of pricing and ensuring top-notch product information.

Buy With Prime

Amazon's new Buy with Prime button allows sellers to retain their brand identity while outsourcing logistics to Amazon Prime's extensive services. Adding the button to a seller's website increases conversion rates by 25%. The move fills a gap in the market, where website hosting, design, and brand marketing have progressed but logistical excellence has not kept pace.

The 3 Biggest Amazon Profitability Killers for Healthcare Brands

To succeed on Amazon, brands must be vigilant and have a comprehensive strategy. Unauthorised sellers, low-quality listings and a tired advertising strategy are significant profitability killers. It's crucial to continuously monitor and adjust your approach to protect your brand's profitability.

Amazon Affiliate Programme: What Is It? And Why Is It Important?

The Amazon affiliate program offers a mutually beneficial opportunity for health and beauty brands to increase brand awareness and sales with bloggers and influencers. Brands can benefit from more product awareness, increased traffic, and ultimately, increased sales without having to pay the cost.

Duplicate Amazon Listings Are Losing You Sales

Duplicate Amazon listings are common and can cause confusion for customers, leading to lost sales. Brands should audit their listings, obtain GS1 barcodes, and request removal of duplicates to avoid suspension and lost sales.

Amazon to Outsell Boots in Health and Beauty Sales by 2026

Amazon is set to become the leading health and beauty retailer in the UK in the next five years. Brands that fail to adapt to this shift risk losing market share as consumers increasingly move online.

Time to focus on your Amazon Margins not just your Sales

Don't rely solely on revenue to gauge business success on Amazon. Focus on margins and running costs to ensure sustainable profits. Be tactical, plan ahead, and look for ways to reduce costs. Improving margins means reinvesting in your brand strategically for long-term sustainability.